MediaCore & its Associates

The Company Structure—Surround yourself with intelligent like minded people

MediaCore is owned an operated by Travis Monroe, a freelance Senior Web Designer & Art Director, and is MediaCore's sole employee. However, one person cannot be an expert in every field and deliver top quality services. So Travis has teamed up with like-minded, client-centric, professionals that add value to one-another's services, i.e., a virtual company.

our reasoning

Our clients are at the heart of why we structured ourselves this way. Together, Travis and his associates can deliver top quality services while remaining small and nimble. If we were a full-blown agency we would require everything that goes along with being that sort of agency structure, i.e., building, phone systems, additional support staff, the general overhead that goes with such a company.

What this simply translates into is more competitive rates for you and allowing you to stretch your marketing budget further without compromising quality and professionalism.

All of our team members have a diverse range of skills and many of them overlap in certain areas. The team members listed areas of consulting do not include all of their capabilities; for more information feel free to contact us with any questions.

Your mediacore Team

  • TRAVIS MONROE — Senior Web designer & creative Director

    Company: MediaCore

    Background

    Web specialist, graphic designer, print master, all-around marketing McGyver. Think it and Travis makes it happen. It’s been said that Travis puts the graphic in graphic designer. While attending the Art Institute of Seattle he learned how to suffer (for his art) and walked away with an Associate of Applied Arts Degree. Along with being a client favorite, he brings over 16 years of design expertise to every project including Web design, CD-ROM development, eCommerce solutions and various illustration styles. He is a self-described tech geek.

    In his past lives Travis could be found at The Seattle Times and at a variety of marketing, communication and advertising firms in and around Seattle and Boise. That’d be Idaho.

    Specialized Areas of Consulting with mediacore

    Account Management, Marketing, Creative Direction, Web Development, Search Engine Marketing

  • Chad mcCraine — creative Director & print guru

    Company: Freelance

    Background

    Photographer, packaging genius, graphic designer par excellence. In the not so distant past Chad helped make Outdoor Research (OR) THE choice for shrub cuddlers throughout the land. He’s also helped with the bottom line for Cocoon, Moonstone, Montrail, Microsoft, and Sportif. Chad’s background includes extensive print collateral experience including developing and producing full-color catalogs, brochures, print advertising, direct mail and POP.

    Of late, he’s been using his extensive talents to make the Seattle Times, Co. the best loved, most read, largest subscribed to newspaper in the entire state of Washington as the Advertising Design Manager and Creative Director.

    Specialized Areas of Consulting with mediacore

    Account Management, Marketing, Creative Director, Specialized Print Solutions (packaging, catalogs)

    The Connection

    Many moons ago Travis and Chad worked together tackling day to day advertising issues for clients at the Seattle Times, Co. and share a love of motorcycles, beer and a good game of 8-ball.

  • Linda Casey Brand Consultant & Qualitative Researcher

    Company: Wainwright Studio, LLC

    Background

    Born in Seattle. Left for a couple decades upon graduation from the UW. Worked all around the world. Planner since birth. Living proof, that you can go home again.

    Trained in Asia in the JWT system. Worked on international accounts like Budweiser, IBM, & Ford while overseas; Unilever, Kellogg’s, Kraft and GM brands Cadillac & Geo in Toronto, Canada. Veteran of Wieden + Kennedy, Goodby, Silverstein & Partners in San Francisco where she worked on Pacific Bell during de-regulation. While at Greenberg Qualitative Research in Berkeley, Linda worked on PG&E (public utility), and San Francisco Ballet.

    Specialized Areas of Consulting with mediacore

    Marketing, Brand strategy Development, Qualitative Research (focus groups, dyads, triads, ethnographic research, shop-alongs, experiential product development efforts), Quantitative Research (all phases: planning, survey design, implementation, analysis), Brainstorm Facilitation, Moderate Leadership Gatherings, Design & Lead Training Programs

    The Connection

    Again, many moons ago while Travis and Chad were working together tackling day to day advertising issues for clients at the Seattle Times, Co. they worked with a very witty, and some may argue a genius, of a copywriter by the name of Kelly Casey. As it turns out he was married to another very witty and genious level woman by the name of Linda.

  • Todd Walton —Public Relations chief

    Company: The Walton Works

    Background

    In a prior life Todd was the Communications Director for Crested Butte Mountain Resort and Todd developed crisis communication protocols, created and pitched international media and public relations plans, leveraged partnerships and brand messaging; Warranty, Quality Assurance and Public Relations for Outdoor Research in Seattle (do you see the connection here?). As the public relations manager, Todd worked to re-brand the company in 2003 after an ownership change. From that point, he developed, managed and implemented all communications, media, events, PR, sponsorship, field testing and worked in a team to create marketing and sales initiatives. Most recently, Todd worked at Verde PR & Consulting as Senior Account Executive.

    The Walton Works offers a unique approach and veteran experience to organizations looking to enhance their brands, create marketing strategy, develop PR buzz and evaluate customer perception. From high fashion to high adventure, The Walton Works is the connector driven by meaningful relationships with a mission to blend function, fashion and passion in product and representation.

    Specialized Areas of Consulting with mediacore

    Public Relations, Communications, Creative Outside Marketing, Brand Enhancement

    The Connection

    One sunny day in Seattle, they do occur now and then, Chad needed help schlepping his belongings to from one side of town to the other. The two friends who stepped up to the task were Travis and Todd. We finished off the task over a beer at the Buckaroo in Fremont.

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